HI, I AM ZACK LAPOS
I’ve always been passionate about creating art—building entire worlds through characters, stories, and layered visuals. That same passion drives my approach to design. For me, design isn’t just about making things look good; it’s about understanding people, solving real problems, and bringing ideas to life with clarity and purpose.
My process blends creativity and structure: from idea to sketch to final product, I use composition, color, typography, and layout to craft work that’s both functional and visually compelling. I see each design request as a unique puzzle—one I solve by designing from the ground up, always guided by the client’s vision. I believe the best work happens through collaboration, where clients feel seen, heard, and genuinely involved in the creative journey.
Over the years, I’ve worked across industries—developing an identity for real estate agents, designing a brand for a sensory-friendly concert with the Charlotte Symphony Orchestra, supporting hundreds of clients for Paymentus promoting a fintech product, and partnering with individuals on personal freelance projects. No matter the project, I bring thoughtfulness, adaptability, and a deep love for design to every solution.